Research & positioning
Market language, competition and real user questions are assessed separately by country.
- Store and web keyword research
- Competitor and category analysis
- Keyword and intent map
Back to the home pageApp Growth · Apple App Store & Google Play
App Store Optimization that connects product and market.
App Store Optimization (ASO) is more than placing keywords in a title. We connect search intent, positioning, visual story, localization and store data in a rigorous growth process.
For existing apps, new store launches and teams that want to turn impressions into more relevant product-page visits and downloads—without ranking guarantees.
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From discovery to conversion
Apple and Google provide different metadata, localized listings and experimentation tools. Each store therefore gets its own plan, measurement and iteration.
Listing & creative
Name, subtitle, descriptions and screenshot sequence tell one clear product story.
- Apple and Google metadata
- Screenshot concept and brief
- Localized store listings
Experiments & operations
Improvements become testable hypotheses and are evaluated with available store data.
- Product Page Optimization
- Store Listing Experiments
- Release and review workflow
All guides
From the workbench
Concrete decisions, checklists and official sources for this topic.
ASO fundamentals
App Store optimization vs SEO: two search systems, one product
ASO improves discovery and decision-making in the Apple App Store and Google Play. SEO makes web content understandable and reachable in search engines. Mixing them usually means measuring the wrong outcome.
Read guide ASO methodApp store keyword research that starts with the product
Useful store keywords do not describe an aspiration. They connect a real audience task with a function the app clearly and reliably performs.
Read guide Store creativeApp store screenshots that make the product understandable
A useful screenshot is not a poster placed over an arbitrary interface. It shows a real task, the decisive product moment and a message that reads immediately on a small screen.
Read guide Store experimentsProduct Page Optimization and store listing experiments without guesswork
A store test is useful only when it examines a specific uncertainty. Variants without a hypothesis generate numbers but rarely produce a dependable product decision.
Read guide International productApp localization is more than translated copy
An app is localized for a market only when its store page, interface, examples, legal information and support work together. A translated description alone does not create a local product.
Read guideResearch
Guides & primary sources
Platform rules change. These official sources are our reference for planning and implementation.
Packages
Clear entry points, careful scope
Packages provide a transparent starting frame. The final proposal depends on app, markets, data access and delivery depth.
Store Audit
A rigorous baseline for the App Store and Google Play.
From€1,490one-off · net
- Keyword and competitor view
- Metadata and visual audit
- Prioritized action plan
Store Launch
Positioning and store presence for a focused launch.
From€3,900one-off · net
- Keyword map
- Listing copy
- Screenshot story and test plan
ASO Growth
Ongoing optimization using actual store data.
From€1,900per month · net
- Monthly analysis
- Experiment backlog
- Localization and release support
Steingraf Labs offer prices set on 25 August 2026. Net, subject to scope and starting point; media, store and third-party costs are excluded.
Questions
What ASO can and cannot do
What do App Store Optimization services include?+
App Store Optimization services include keyword and competitor research, positioning, metadata, screenshot storytelling, localization and measurable experiments for the Apple App Store and Google Play. Google SEO adds discovery outside the stores.
Are Apple and Google optimized in the same way?+
No. Research, text fields, creative formats, localization and experiments are planned separately for each store.
Does Steingraf Labs guarantee rankings or downloads?+
No. We commit to rigorous research, listing and experimentation—not a position controlled by store algorithms, competition and product quality.
Next step
The idea does not fit a category? Good.
Website, app, platform, internal tool, shop, invoicing software or film: show us the problem and the idea. We turn it into a rigorous first build and tell you plainly what the next step requires.
Discuss a project