Research & positioning
Market language, competition and real user questions are assessed separately by country.
- Store and web keyword research
- Competitor and category analysis
- Keyword and intent map
App Growth · Apple App Store & Google Play
App Store Optimization that connects product and market.
App Store Optimization (ASO) is more than placing keywords in a title. We connect search intent, positioning, visual story, localization and store data in a rigorous growth process.
For existing apps, new store launches and teams that want to turn impressions into more relevant product-page visits and downloads—without ranking guarantees.
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From discovery to conversion
Apple and Google provide different metadata, localized listings and experimentation tools. Each store therefore gets its own plan, measurement and iteration.
Listing & creative
Name, subtitle, descriptions and screenshot sequence tell one clear product story.
- Apple and Google metadata
- Screenshot concept and brief
- Localized store listings
Experiments & operations
Improvements become testable hypotheses and are evaluated with available store data.
- Product Page Optimization
- Store Listing Experiments
- Release and review workflow
Packages
Clear entry points, careful scope
Packages provide a transparent starting frame. The final proposal depends on app, markets, data access and delivery depth.
Store Audit
A rigorous baseline for the App Store and Google Play.
From€1,490one-off · net
- Keyword and competitor view
- Metadata and visual audit
- Prioritized action plan
Store Launch
Positioning and store presence for a focused launch.
From€3,900one-off · net
- Keyword map
- Listing copy
- Screenshot story and test plan
ASO Growth
Ongoing optimization using actual store data.
From€1,900per month · net
- Monthly analysis
- Experiment backlog
- Localization and release support
Steingraf Labs offer prices set on 25 August 2026. Net, subject to scope and starting point; media, store and third-party costs are excluded.
Questions
What ASO can and cannot do
What do App Store Optimization services include?+
App Store Optimization services include keyword and competitor research, positioning, metadata, screenshot storytelling, localization and measurable experiments for the Apple App Store and Google Play. Google SEO adds discovery outside the stores.
Are Apple and Google optimized in the same way?+
No. Research, text fields, creative formats, localization and experiments are planned separately for each store.
Does Steingraf Labs guarantee rankings or downloads?+
No. We commit to rigorous research, listing and experimentation—not a position controlled by store algorithms, competition and product quality.
Next step
What needs to work in the end?
Website, app, internal tool, shop, invoicing software or advertising film: send the goal and starting point. We will say directly whether and how we can build it.
Discuss a project